I am an author, researcher and independent curator with 15 years of experience in planning, creating and developing narratives for exhibiting experiences. Whether I work for museums, exhibitions, expos, art projects or brands, my focus is the link between content, technology and emotion.
I am based between Sao Paulo and Milano. I worked for 10 years with Brazilian curator Marcello Dantas. In 2010 I founded Artitude.
I developed and authored contents of a number of interactive and immersive South American museums, such as award-winning Museu da Gente Sergipana (Aracaju), Museu das Minas e do Metal (Belo Horizonte), Museu do Pao de Açúcar (Rio de Janeiro), Catavento (Sao Paulo), Memorial Tancredo Neves, (Brasilia and Sao Joao del Rey), among others. In Colombia, I authored the contents of Sala Gabriel Garcia Marquez, a philological reconstruction of the newsroom where a young Marquez took to writing. Hosted in Museo del Caribe (Barranquilla, Colombia), the room is an immersive and emotional experience featuring animation and music.
I also coordinated all contents of the Brazilian Pavilion on occasion of the Rio+20, besides a number of temporary art shows.
Recent works are the coordination of contents of Casa SESI - Rio de Janeiro’s future math’s museum. The exhibition Reverta, a scientific investigation about recycling with incursions in the arts, and the Memorial da Indústria do SESI, a permanent cultural centre in Campo Grande, central Brazil.
I am author of the book Beleza Como Vocação and art critiques.
As I journalist, my writings were published in international arts and design magazines, including Vogue Brasil, Casa Vogue Brasil, Frame and Mark. Interviewees include Philippe Starck, John Pawson, Deyan Sudjic, Patricia Urquiola, Sam Keller, Hiroshi Sugimoto, Iris Apfel, Gaetano Pesce, Axel Vervoordt and Giorgio Armani. Among Brazilian designers are Campana brothers, Isay Weinfeld, Tryptique, Superlimao, Indio da Costa, Artur Casas and Zanini de Zanine.